The Mr G unit masquerades as a giant, immutable obelisk, but with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made.
The cabinet uses a unique transparent LCD display to achieve this stunning effect, with the watch sandwiched between it and a back-projected surface that provides illumination and subtle highlighting. Once revealed, compelling motion graphics deliver key messages about the product's design and manufacturing.
Clay designed and produced the unit, including the electronics, for HarrimanSteel, the store's designers.