Clay designed a magic mirror at the entrance to the exhibition that looks out onto the gallery space and explains how 'your face is data'. Our ambition was to create a playful experience that didn't frighten visitors but still showed how sophisticated systems can become when they are trained with enough data.
When visitors approach the physical mirror, our system comes to life and starts to highlight and analyse the detected face. We then estimate age, gender and emotional state in real-time and present the visitor's data back through a series of playful screens. Our software also records data as it goes, and is able to present the visitor with simple charts showing current visitor trends.