Our social media activity can reveal a lot about us and companies can use this information to target advertising to our preferences. With the amount of available data growing these systems are becoming more sophisticated and making some surprisingly personal observations.
Clay developed a quiz that guesses a visitor's personality from what brands they like and dislike. The simple personality profile is generated using research from Cambridge University's Psychometrics Centre. The quiz ends by presenting a fictitious advert that has been tailored to the visitor's personality.