CASIO Concept Store


April 2012

Mr G

The Mr G unit masquerades as a giant, immutable obelisk, but with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made.

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The Tech-watch unit uses projection mapping onto an oversized model of a blank watch. Key features of three of CASIO's premium brands are animated across the 3D surface in a novel way. Visitors can select brands by pressing buttons on the unit, and the content can be updated seasonally.

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Store projections

As well as producing two display cases for the CASIO concept store, Clay created content to be projected around the shop.

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// Other recent work...