Our Lives In Data

Science Museum

July 2016

Data Mirror

Clay designed a magic mirror at the entrance to the exhibition that looks out onto the gallery space and explains how 'your face is data'. Our ambition was to create a playful experience that didn't frighten visitors but still showed how sophisticated systems can become when they are trained with enough data.

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Data Profiler

Our social media activity can reveal a lot about us and companies can use this information to target advertising to our preferences. With the amount of available data growing these systems are becoming more sophisticated and making some surprisingly personal observations.

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// Other recent work...