Clay designed a magic mirror at the entrance to the exhibition that looks out onto the gallery space and explains how 'your face is data'. Our ambition was to create a playful experience that didn't frighten visitors but still showed how sophisticated systems can become when they are trained with enough data.
Land Design Studio
To accompany each visitor's experience, Clay developed a publicly downloadable mobile app for Apple and Android devices. This app uses the latest in Augmented Reality technologies to deliver re-interpreted vignettes of each of the media cubes stories.
With millions of visitors flowing through the pavilion throughout its short lifespan, we wanted to keep the cubes quick and magical, delivering short stories in an enigmatic way.
Using augmented reality and a book interface, What's Causing The Warming? employs a series of pop-up animations to explore the evidence behind the most likely causes of the increasing temperature.